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DoubleClick By DFP


  • DFP - DoubleClick for Publishers
  • DFA - DoubleClick for Advertisers
  • DCM - DoubleClick Creative Manager
  • DRM - DoubleClick Rich Media
  • EMEA - Europe, Middle East, and Africa
  • AdX - Ad Exchange
  • SSP - Sell Side Platform
  • ARC - Ad Review Center
  • RTB - real-time bidding
  • DCRM - DoubleClick Rich Media
  • IMA - Interactive Media Ads
  • IDFA - Identifier for Advertising
  • PII - Personally identifiable information

  • QA - Quality Assurance
  • EULA - End User License Agreement Terms and Conditions

  • ROS - Run on site
  • VPAID - Video Player-Ad Interface Definition
  • VAST - Video Ad Serving Template
  • DART - Dynamic Advertising Reporting & Targeting
  • DSM - Dart Sales Manager
  • GPT - Google Publisher Tags
  • GDN - Google Display Network
  • SRA - single request architecture
  • COPPA - Children's Online Privacy Protection Act
  • AFC - AdSense for content

Grundades , och köptes upp av Google . Har en maskot som heter Wiz


Powering digital advertising globally.
Once the Enabler has initialized, start animation, load in your image assets, and call tracking methods, or include other Studio modules.
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Maskot Wiz

DoubleClick Studio (Studio)




  • Core Flash
  • Core Html5
  • QA
  • Custom Lightbox Ads
  • Dynamic Creatives
  • YouTube Masthead


  • %%DEST_URL%%

Add the HTML5 Enabler Enabler.isInitialized() Enabler.exit('Example Exit');


exits counters timers

DoubleClick for Publishers (DFP)

?googfc ?google_console ?google_force_console


  1. Course Introduction
  2. DFP Overview
  3. Inventory
  4. Trafficking
  5. Creatives
  6. Reporting
  7. Forecasting
  8. Troubleshooting
  9. Tagging
  10. Completion Exam

Parametrar som går att ställa in

Line Item Type

  1. Sponsorship
  2. Standard
  3. Standard
  4. Standard
  5. Network
  6. Bulk
  7. Price Priority
  8. AdSense
  9. Ad Exchange
  10. House


  • Orders (kampanj)
  • Line items
  • Creatives
  • Ad units
  • Placements


  • CPD - Cost Per Day
  • CPC - Cost Per Click
  • CPM - Cost per Mille

  • CTR - Click-through rate

Detta är en preliminär förhandsgranskningssida som bekräftar att Google kan registrera dina klick. Förhandsgranskningssidan kommer inte att synas när sidan blir tillgänglig på utgivarens webbplats. I stället registrerar våra servrar ett klick och omdirigerar direkt till målsidan.


DART :%s/[^"]*)//gc

User roles

Roles control access to features. Users can have only one role.


  • Administrator: Administrators have full access to all functionality.
  • Administrator (DFP only): Administrators (DFP only) have full access to all functionality other than Ad Exchange.
  • Salesperson: Salespeople can create orders, manage orders, and run reports on orders they create.
  • Sales manager: Sales managers can create orders, approve orders, cancel orders, edit targeting criteria, and run reports on orders, sales, and inventory.
  • Trafficker: Traffickers can create orders, edit orders, edit line items, upload creatives, and run reports on orders and creatives.
  • Executive: Executives can run reports and evaluate the effectiveness of campaigns.
  • Ad Exchange manager: Ad Exchange managers have access to Ad Exchange functionality, but not DFP.


  • Banner 468x60
  • Banner 728x90 (Leaderboard)
  • Leaderboard 768x90 (Tablet)
  • Leaderboard 320x50 (Mobile)
  • Button 120x60
  • MPU 250x250
  • MPU 300x250 (Media rectangle)
  • MPU 180x150 (Rectangle)
  • Skyscraper 160x600 (Wide)
  • Skyscraper 300x600
  • User defined

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